One day as my friend and fellow author Henry Sienkiewicz were talking current events, philosophy, and how ideas rub against each other to form knew thoughts, he made a dash to his bookshelf and pulled out this book called the Medici Effect. He thought it would be an interesting fit. He was right.
The Medici effect is about how to spur creativity and innovation. It looks at everyone from the inventor of the card game Magic to the people who developed GPS. Its major premise is that ideas from different and seemingly unrelated disciplines can cause huge jumps/progress. What’s more interesting is how Johansson examines this paradigm through a quality/quanity perspective and how he important he thinks failure is… that and leaving yourself enough money to try at least two or three trials, but not so much money or resources that you feel safe and complacent. He also discusses how brainstorming works best and when it fails, the role of fear, risk, and how bunch of other stuff.
